Pepsi UEFA 2024

Pepsi Press Release Info

The film captures jaw-dropping footballing skills. Jack Grealish is captured in slow-motion pulling-off tricks while taking selfies with fans. Son’s cheeky grin and fan-favourite signature “camera” goal celebration also make an appearance. Leah Williamson steps in to save the Pepsi Max team from near defeat while Vini Jr. shows off his skills against the London-based challengers.

The stars are also joined in the action by football icon Karen Carney, who pops-up to commentate on the match that is unfolding on the streets. As the film comes to a close, Legendary Londoner Vinnie Jones appears to go head-to-head with Vini Jr. giving the locals the win against Pepsi Max’s all-star international line-up. He kicks the ball towards Wembley’s iconic arch to finish the game before proclaiming, “There’s only one Vinnie J”.

We’re treated by many dynamic shots, countless camera turns, and fine tricks on behalf of Grealish, Vini Jr, Son Heung-min, and England women’s national team captain Leah Williamson (who happens to be in the area too). This Jack Grealish Pepsi ad is brilliantly soundtracked by “Push the Button,” a legendary 2005 tune from the English electronic duo The Chemical Brothers.

The ad is a cinematic feast with seamless transitions and some hilarious details (like Jack Grealish checking the social media reactions on the live feed).

The campaign is now live and will roll out across global markets. The hero film – the first chapter in Pepsi MAX’s “Where There’s A Ball There’s A Way” campaign – will be supported with social content focusing on each of the four ambassadors.

The global campaign – which launches to coincide with Pepsi MAX’s partnership with the UEFA Champions League – aims to demonstrate the power of football to bring enjoyment regardless of how or where it’s played.

The shadow of Wembley’s iconic arch was chosen as the location for the film because it hosts this year’s UEFA Champions League final. The spots contrast a game of street football played outside one of the world’s great stadia and show how a game of football can take place anywhere there is an appetite to play.

It features a group of local Londoners who challenge the Pepsi Max ambassadors to a game of “Keepy-Uppy”.  In-spite of the “No Ball Games Allowed” signs hanging over their heads, the Pepsi MAX ambassadors accept a challenge from a local street football team and high-octane action ensues.

The resulting game features unreal trick-shots, and creative street freestyle football as the two teams face off. The global stars battle it out in an enthralling keepy-uppy competition against the locals in Wembley outside a traditional London café taken over by Pepsi for the occasion.

Vinnie Jones said: “Featuring alongside some of the world’s best players was a real joy. I certainly wasn’t the most conventional player during my football days, so to be involved in a Pepsi Max campaign which encourages fans to challenge convention and pick up a ball, no matter who or where they are, was something I’m proud to be part of”.

Jack Grealish said, “I am thrilled to take part in this first campaign with Pepsi Max and join the team. When I was growing up, I just wanted to play–whether in the house, the street, or on the pitch. Our “Where There’s A Ball, There’s A Way” campaign aims to get more people to take every opportunity to enjoy the game.”

Son Heung-Min adds, “Whether it’s “No Ball Games” or “Keep Off The Grass” signs, there are fewer and fewer places to play. We want to inspire people to find ways to discover new ways to play football. We want to show that, whether you’re on your own, with your crew or your team, there is always a way for a game to happen if you think creatively.”

Leah Williamson, added, “This campaign is about making everyone feel they belong in the football community, as long as they’ve got a ball and the thirst to play. I want to encourage fans—and especially women and girls—around the world to enjoy more of the game, pick up a football, and get involved no matter who or where they are.”