NWD was contacted by director Bugsy Steel and Greenroom films to make a unique advert for a Macallan X Bentley collaboration. We used 120 cameras on a huge 20m 180 degree truss curve so there was plenty of room for the multiple set & prop change overs required.

All the effects in the film are done in camera, the shot starts off with a shutter of 1/100 and transitions across the array up to a 1sec shutter in the last section, with other settings adjusted to compensate for exposure. We tested several iterations of settings with DOP Tim Fok to find the best timings to move from a crisp shot into an ethereal sense of movement.

During the shoot, various dynamic scenes were crafted, including the creation of a furnace for melting glass by a master glassblower to form a bottle, and a vivid foundry scene melting an alloy that was poured and cast on set. The production was further enhanced with the use of angle grinders producing sparks near the cameras, choreographed actors, and numerous workshop tools to generate the desired effects.

The core idea of this production was to depict the innovative horizontal vessel, challenging the conventional vertical whisky bottle design. This concept symbolises the rich legacy and forward-looking aspirations of both The Macallan and Bentley Motors, highlighting a blend of traditional artisanship with advanced technology.

THE MACALLAN HORIZON