NWD worked with Adidas using a 24 camera rig to create a fun brand experience using the actual trophy won by the Lionesses in 2022, It was send directly from UEFA head quarters, was 7kg of silver and came with two security guards!
The private event was called Fraser Fest and was at a secret location in the Surry countryside. The Frasers Group brought together their top staff, brands, partners and got very lucky with the weather.
“The first-of-its-kind festival and culture day will bring together the world’s best brands and people for an action-packed day – from strategy updates and alignment, to fearless challenges and show-stopping entertainment.”