New World Designs
Vintage Fashion Website Featured in Vogue

After 6 months of full time development wiith Vivid Image, we have just launched a huge ecommerce website, which sells vintage clothing.


http://tinyurl.com/9f2lg9

The site is featured in

Vogue.co.uk

HandBag.com
DailyCandy.com
GraziaDaily.com

FinancialTimes (FT.com)

StyleJunkee.com

Launch Party (by filmmagic.com)

DailyMail.co.uk

OpenMagazine.co.uk

The site started life as a standard of-the-shelf Joomla and Virtuemart system, we then ripped it apart and rebuilt it in a completely different way. The system now includes these extras which don't come with it as standard

  1. A Slide to rotate image system, so multiple images of a garment can be added from different angles and it will rotate it around as you slide a javascript slider.

  2. A gift wrap option whilst going through the checkout.

  3. an amazingly complex tax system called the "Margin Scheme", which means the website needs to calculate the exact amount of profit the product will create, and then work out the tax on profit only. It then works out what to do with this depending o what country your from and what type of product it is. We went through 2 accountant companies to try and show us exactly what was needed before we gave up and just spent 2 weeks working it out for ourselves.

  4. 5 extra new fields were added to the product, this allows the admin to add in much more info.

  5. The entire cart was redeveloped and styled to look completely different. This was one of the most difficult tasks as a web designer i have ever done. If we made this site from scratch it would probably been much easier, but as we were hacking another code, every time we altered anything, it broke something else in another place. Also the way virtue mart works (we know now), is that the order the prices are shown in the car/checkout, is the order they are added up. But we needed to turn the checkout upside down, putting the chosen products under the prices, which meant we had to completely redevelop the maths which works out all the costs.

  6. The client also changed their minds on the design half way through, so we had to redevelop the whole site again.

  7. A completely restyled CMS system, to work for the client in a better way.

  8. A splash page which only shows once and isn't shown to Search Engines so they arnt effected at all. After you have visited the site once, it stores a small cookie which makes the site bypass the splash screen so throwing you into the site instantly.


There is huge amounts more, some is related to security fixs we have added, to boost the sites security, others are what you would think of as simple, but actually took days or even weeks to do.

The client had pushed a huge amount of PR towards the website including a page spread in the Times, included on the home page of

All the best
Ian

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